Michael Schumacher and Nick Fry announced the partnership deal between Starwood Hotels and Mercedes AMG Petronas team, which means that the team will stay in different Starwood hotels as they travel to different countries for the Grand Prix.
Starwood in exchange, will present their Starwood Preferred Guest (SPG) program to the Formula 1′s audience.
"We are extremely proud to be an official team partner of the MERCEDES AMG PETRONAS Formula One Team. The Starwood Preferred Guest programme goes beyond gaining and redeeming points, it's about building a deeper relationship with our guests. We want to offer our members exclusive experiences that they are most passionate about – be it sports, music or arts. Through our collaboration with MERCEDES AMG PETRONAS, members can connect with their passion for the entertaining world-class sport, ” said Mark Vondrasek, Senior VP Distribution Loyalty and Partnership Marketing for Starwood Hotels and Resorts.
On Mercedes Petronas side, Ross Brawn Team Principal commented, "We are very pleased to have agreed a new team partnership with Starwood, and to welcome the brand to Formula One for the first time. As regular travellers will tell you, a good hotel can make a real difference to your trip, and I am delighted that our team will have the opportunity to experience some of the Starwood hotel portfolio as we travel around the world. We are very much looking forward to working with Starwood and helping to promote their Starwood Preferred Guest programme to a new audience."
Source: Daimler
In a video made by Chris Harris of Autoblog, he showed the C63 AMG Black Series being lined up against the BMW M3 GTS and Porsche 911 GT3 RS, and although it didn’t win against the Porsche, the previous clip did show that the C63 is one mean machine.
To further prove its power, Mercedes-Benz released a new video where the vicious monster was strolling for a short time before it went on track and roared its V8 6.2L engine.
Aside from its engine that gives out 510HP, the car is also known to have a great exterior that is emphasized by the generous LED treatment it has. Inside, you will never go wrong too, as it also has excellent upholstery, a new fiber called Dinamica and all the technological advancements a vehicle could offer. This video though, will only make you drool because of its speed and manliness, which is something you should surely watch.
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