There’s a new Mercedes-Benz Autohaus in Ho Chi Minh, Vietnam. The complex, which is billed as the flagship Autohaus 600, contains a deluxe showroom that can house up to 20 different vehicles at a time, multipurpose workshops, and a store for genuine Mercedes-Benz parts.
Vietnam Star Automobile, an authorized Mercedes-Benz dealer, was said to have invested $5 million for the creation of the new flagship Autohaus 600. The complex, which is located in the seventh district of the city’s Saigon South project, expands the dealer’s distribution assets, adding to the two showrooms and two Autohaus buildings in its network.
According to some sources, the showroom will be home to top-caliber imported models―including AMG tuned variants. In addition, the workshops are also of adequate size, able to service around 20 cars in a day.
“Vietnam is a fast-growing country and we are confident in the economic development," said Datuk Edward Lee Ming Foo, managing director of Hap Seng Consolidated, the lone shareholder of Vietnam Star. "We see great potential in the development of the luxury segment in the short to mid term."
Mercedes-Benz is looking to expand its role in Vietnam, and it’s a logical move considering the recent strong sales figures posted by Mercedes-Benz Vietnam. For the first six months of the fiscal year, year-on-year sales grew by 21 percent in the passenger car segment.
According to recent research studies made in Germany, premium car brand Mercedes-Benz could be back on top as the most popular of them all sooner rather than later. But first it must get out of the third-place rut it’s gotten itself into last year, when it fell behind Audi. 2011 figures showed that BMW topped the list at 1.38 million units sold, with Audi second at 1.3 million and Mercedes-Benz third at 1.26 million.
The research said that Mercedes-Benz is projected to retake the second spot behind BMW by 2015, and the figures should be very close to BMW. The record-breaking April sales figures posted by Mercedes-Benz in the US, which we’ve written about earlier, is a strong indicator of how much Mercedes-Benz could be back on track, although the battle is now occuring on all fronts and in practically every region around the world.
Mercedes-Benz used to be the number one brand for a very long time until BMW claimed that title in 2005―something it never relinquished since. Getting back to the number one spot is the ultimate goal, but the competition certainly won’t make things easy. Audi is targeting the top spot as well, with a planned 2-million vehicle annual figure by 2020.
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