Not a Toyota Land Cruiser or a Land Rover nor any other SUV. Instead, former Lufthansa and Hapag-Lloyd executive Gunther Holfort chose a Mercedes-Benz Model G to bring him and his wife Christine to Africa from their home in Germany. Initially, the trip was to take 18 months, but the couple found the trip so enjoyable that they continued their trip – for the next 23 years!
Bought new in 1988, the 300GD model that Gunther and his wife traversed the world with has accumulated more than 800,00 kilometers. During the times where the vehicle had no road to travel on to get to where the owners wanted it to, it was shipped. And in a testament to the ruggedness of the vehicle and Mercedes' vaunted reliability, the G has not had a major breakdown, only periodic replacement of parts that wore down in the course of the trip. And what a trip it has turned out to be. The Model G and its owner have gone through more than 200 border crossings (the Philippines being the 200th) and with the mileage accumulated, has gone around the world an equivalent of 20 times.
You may think that this executive prepped his Model G Mercedes extensively for the trip to Africa. Far from it. Already spartan compared to today’s Model G offerings, what Gunther actually did was remove unnecessary creature comforts, one of them being the airconditioning system. And although the 3-liter diesel puts out a meager 85 horsepower only, the G's gearing made that power adequate. Besides, a diesel is less finicky with regard to fuel quality. As any adventurer knows, as one goes into the more remote regions, fuel quality is not exactly premium grade.
Other adventure essentials like recovery equipment, ropes, a winch and a complement of tools were brought aboard. Since Gunther recognized that hotels and accommodations would be a major part of the expenses, the vehicle was outfitted with a sleeping area. A believer in preventive maintenance, Gunther has actually overladen the Model G with OEM Mercedes parts, parts which would not necessarily be readily available in the remote corners of the world which the couple found themselves in. All in all, the Model G regularly carries 500 kilos of spares and supplies. For navigation, Gunther uses an old Garmin 75 GPS unit and good old-fashioned paper maps. All this is, as well as the expenses for the trip, from out of Gunther's pocket. No factory or other forms of sponsorship whatsoever.
On a regular 100,000 mile basis, Gunther takes the 300GD back to a dealer in Germany for maintenance. At the dealer, the odometer cluster is removed, and a sticker with a number is placed to the left of the odometer, which only goes to 5 digits. It would be nice to see Gunther and his Model G keep going. But the factory has seen the value of this particular Model G, and it will soon end its journey, to be enshrined at the Mercedes Museum in Stuttgart.
Pictures by Gunther Holtorf with his Leica film cameras and David Lemke.
While China has emerged as the world’s top overall automotive market, the United States remains the biggest market in terms of the luxury segments. This year, Mercedes-Benz’s goal is to overtake German rival BMW in North America―perhaps not in sales specifically, but in an aspect of the battlefield that it deems more important: growth that translates to gross margins.
According to Mercedes-Benz USA CEO Steve Cannon, Mercedes-Benz will be able to achieve this goal because of the diversity in its offerings, with a slew of new models adding to the segments already occupied by the automaker. "The breadth and depth of our lineup is one of our strategic advantages," said Cannon.
Cannon also said that getting high margins meant preserving Mercedes-Benz’s image―that means customer satisfaction in all aspects of the business, from the sales of new units like the A-Class and B-Class, to updates of tried-and-true models like the automakers SUVs, to other offerings like Mercedes-Benz Car Leasing.
Mercedes-Benz is also looking to stay true to its reputation of providing consumers with the latest in terms of technology. The automaker invests billions to stay on top of the tech game so that it can always offer the latest and greatest features bundled with the engineering in its vehicles.
Whatever Merc’s doing, it’s doing it right―the automaker had a 2,000-vehicle advantage over BMW for the first half of the year.
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