DTM 2012: Zandvoort Preview

DTM 2012: Zandvoort Preview  阅读原文»

There's four more races left in the 2012 Deutsche Tourenwagen Masters season, and the whole Mercedes-Benz stable is gearing up to extend its lead in the three standings of DTM. After a bit of a disappointing showing in the last race at Nurburgring, the team is eager to bounce back.

"Zandvoort is one of my favourite tracks on the DTM calendar," said three-time winner Paffett, who is still leading the drivers' standings by 20 points. "The track offers a good mix of fast and slow turns―this variety gives me a lot of pleasure as a driver, and so I'm really looking forward to climbing back into the cockpit just one week after the Nürburgring."

"I'm now really looking forward to Zandvoort," said Jamie Green, who is third in the drivers' standings and is 2 points from second spot at the moment. "The dune circuit is quite challenging and makes very different demands on the vehicle as compared to last weekend at the Nürburgring. The fast sections of track really suit me and the car, and, as has so often been the case this season, I expect a close fight for the top positions."

Since the DTM races took to Zandvoort in 2001, Mercedes has won 5 out of the 11 races. Gary Paffett and company are looking to add to that tally this weekend.

Mercedes-Benz Launches Ad Campaign for New A-Class  阅读原文»

"The New A-Class. The pulse of a new generation." That's the tagline for the advertising campaign for the new Mercedes-Benz A-Class, a campaign that will cover print, television, and online channels, leading up to the official launch of the vehicle on September 15th.

According to Mercedes-Benz Cars Vice President for Brand Communication Anders Sundt Jensen, the campaign aims to build upon the already 40,000 pre-launch orders the automaker has already received for the A-Class. "The campaign is just as progressive and emotionally appealing as the new A-Class itself," said Jensen. "And perfectly reflects what our compact Mercedes model stands for: strikingly passionate design, pure dynamism, exemplary safety and unique digital networking capabilities."

Print ads come with a QR code that, when scanned via a mobile device, will lead the viewer to an interactive site that collects all the materials for the A-Class. You can go straight and visit www.mercedes-benz.com/a-class to view the interactive site. It's a bit heavy on the graphics side, though.

There will also be 5 spots for television, and each one is geared toward highlighting particular features of the new A-Class through situations depicted in the commercials.

In addition, there's currently a road show in Europe that should run until the end of October. The automaker has also partnered with Electronic Arts to promote the new A-Class within its SimCity Social Facebook game.

This ad campaign is slated to continue until end of October 2012, and it will be available online until December.

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