What’s not to love about food and art? The two come together in what is called the "MERCEDES DRIVE THRU," a temporary and driveable restaurant that’s designed by British food artists Sam Bompas and Harry Parr.
The aim is to provide "an exceptional sensory experience" highlighted by good food and some light art, accomplished by the duo with help from the Jason Bruges Studio, a multimedia collective in the UK.
A new Mercedes-Benz A-Class will be one of the main draws of the restaurant, staged artistically to highlight the design and make it interact with the whole installation and light show. Basically, the car is used so guests can go through the building as they place their particular orders and with the lights all in the background. It’s an interactive activity that should excite many a guest.
"Mercedes is a brand with a high standard of quality, and the aesthetics of Mercedes design are a great inspiration for us," said Bompas. "We create luxury dining, Mercedes produces luxury cars―working together to create the world’s best “drive thru” is therefore an obvious idea for what will be a remarkable feat of cooperation."
This driveable restaurant can be found in the lobby of the Selfridge Hotel, found in Oxford Street (Mayfair) and guests can go there between September 13 to 16. If you’re in the area, you might want to check it out―it should offer quite a visual and gastronomic ride.
You may visit the website www.theavantgardediaries.com for information on schedules and tickets.
Mercedes-Benz, through its MBRDNA, or Mercedes-Benz Research & Development North America, is supporting a massive field test that seeks to evaluate the Vehicle-to-Vehicle Model Deployment program of the United States Department of Transportation.
V2V Model Deployment aims to improve automotive safety, making use of wireless communications technology. The field trial, launched in Ann Arbor, Michigan, involves some 2,800 vehicles of the commercial, passenger, and transport variety. That is easily the largest field trial of connected vehicles, and it also involves various sectors like the government and the academe, apart from the automotive industry.
This V2V trial involves the use of 5.9 GHz DSRC, or Dedicated Short Range Communications. Mercedes-Benz, in an ongoing effort to help achieve accident-free driving, continues to support trials such as this one and continues to work with other automakers as well as government bodies in both Europe and the United States.
In the trial, a total of 8 C300 passenger cars and 3 Freightliner trucks were fitted with the DSRC systems. Passenger vehicle systems come with LED lighting for the dashboard that light up when there’s an impending risk of a collision, thus warning the driver of the potential danger. The systems used on the commercial vehicles are different, relying instead on tablets installed within the cockpit in order to show the warnings.
Data collection and analysis will be ongoing through a period of one year, during which residents of Ann Arbor will drive the cars around the area.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.