Most people, car enthusiasts or not, know that ownership of a Mercedes is a mark of status and an affirmation of knowing how to appreciate the fine things in life. In the UK, the Mercedes brand has debuted at number 16 in the CoolBrands list. This list, compiled from an annual survey of around 3,000 respondents, recognizes the coolness factor of a brand by ranking attributes like innovation, originality, style, authenticity, desirability and uniqueness.
No surprises that Apple is number one, but Mercedes in its debut year was the top non-British automotive brand. Mercedes joins a diverse list of brands that are undoubtedly cool, such as Bang & Olufsen, Twitter, Virgin Atlantic, Sony, Haagen-Dazs and Nikon, among others. Now on its 11th year, the CoolBrands list identifies the coolest brands from a selection of 1,200 brand names.
Rob Halloway, Communications Director at Mercedes-Benz commented on the results: “I think by its very nature, coolness is in the perception of others. I think that cool things have a certain style, elegance and swagger about them. Cool people possess all these qualities, and cool brands blend a timeless quality with absolute topicality. It sounds like an oxymoron, but that's what makes cool "cool". Like style over fashion, cool endures where trendiness tends to be transient.
With the Mercedes-Benz CLS Shooting Brake recently being available for prospective buyers to purchase at dealerships, the manufacturer is also set to make the car available to miniature model collectors. Mercedes-Benz is set to unleash a set of model cars sometime around the tail-end of this month, in 1:18 as well as 1:43 scale, and these miniature Shooting Brake copies will be available from the Mercedes online shop (https://shop.mercedes-benz.com) and from the automaker's sales partners.
These scale models of the popular CLS Shooting Brake was designed with the help of model car specialist Norev. The models were first laid out with the vehicle's original CAD data, so they are all accurate depictions of the actual car. In addition, the models use the same paints used on the actual CLS Shooting Brake and are hand-assembled as well.
Expect a ton of details for the 25.5-centimeter 1:18 models that enhance the experience. For one, you can open different parts, such as the boot, doors, and the bonnet. You can marvel at the intricate interior detailing that went into each model in order to reflect the interior furnishings of the actual car. Exterior detailing includes LED headlights, Intelligent Light System fittings, and multi-spoke alloy wheels. There are over 115 individual parts in all.
The 1:43 scale models, on the other hand, comes with over 53 individual parts and those looking to collect them can choose from diamond white metallicBRIGHT, manganite grey SHAPE, and iridium silver―the original paint colors. LED headlights, ILS, and multi-spoke aluminum wheels complete the accessory detailing on the exterior of the scale model, which also comes with a printed base.
The 1:18 models are available for an SRP (in Germany) of 69.90 euros (around $90), while the smaller 1:45 models have an SRP of 29.90 euros (a shade under $39).
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