Daimler, together with BMW, Audi, Porsche, Volkswagen along with auto-component company Bosch, joined the project titled "Clean Diesel. Clearly Better."
This campaign developed by German Association of Automotive Industry and their members is developed to create a multi-brand information platform that will let the US population know about the advantages of using "clean diesels" and the technology that runs it. Another aim is to advertise that diesel is better than gasoline in terms of consumption, performance and cleanliness.
In line with this campaign, participating car companies showcased their new cars that rightfully bear the campaign's logo. They will also apply the logo in their advertisements, TV spots, brochures and showroom. According to ClearlyBetterDiesel.org, the vehicles that will have this logo, are in compliance with the strict environmental standard of all the states in the US. Aside from this promotion, the campaign also made sure that the site is comprehensive enough for US citizens to understand alternatives to gasoline, latest research and development and a lot more.
The campaign will officially launch in Detroit, Michigan at the North American International Auto Show in January 2013.
It appears that the upcoming Mercedes Benz CLA will not be limited to a four-door compact coupe since it may be offered in a four-wheel drive model.
The upcoming entry-level coupe will use the 4MATIC all-wheel drive system of Mercedes when it will enter the market next year. The system was specifically developed by Mercedes for use on front-wheel drive vehicles that feature a traverse engine design, which is supposedly lighter compared to similar offerings of its competitors. The system will also enhance the fuel efficiency of four-wheel drive model of the Mercedes CLA.
The Mercedes CLA will have a similar design as the Concept Style Coupe and will combine the seven-speed dual-clutch of the CLA with a built-in Power Take Off Unit. It will also feature a rear axle gear that has a multi-disc clutch that remains open while on normal driving.
Any slight slippage on the front wheels of the vehicle will be easily detected by its stability control system although the PTU of the vehicle will shift the power into the real axle while the multi-disc clutch is closed.
In addition to the 4MATIC system, the Mercedes CLA will come with a number of safety features including Collision Prevention Assist.
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