Fans of a certain, um, demographic, will remember with fondness the Die Hard series of movies starring a supercop portrayed by Bruce Willis. Aging though he is , Bruce Willis still does blockbuster action movies, and this latest installment in the series is no exception.
What will be noticeable is the preponderance of Mercedes vehicles our hero will be using throughout the movie, from the Mercedes C-Class to Zetros trucks. In between, we'll see ML-Class SUVs and like Willis himself, ageless Unimogs and G-Wagens. It's no secret that car manufacturers nowadays use blockbuster movies as a vehicle for advertising their products. In the latest Die Hard, Mercedes provided 70 assorted vehicles, at least 4 of each model. Needless to say, after the shoot, there were considerably less intact Mercedes vehicles.
So, the good cop uses Mercedes cars and trucks to battle the Russian mob for the sake of his son. We don't know if it was deliberate or not, but the villains in the movie seem to be using certain vehicles with propeller badges.
If you missed the official unveiling of the new Mercedes-Benz E-Class at the 2013 North American International Auto Show (a.k.a. the Detroit Auto Show), here’s a nice 3-minute feature from the folks at Mercedes-Benz TV.
Torie Campbell takes us around Motor City and straight into the auto show, which went from January 14 through the 27th (public show was from the 19th) and was held at the Cobo Center.
The refresh offers updates on technology, engine variants, and styling. The reporter takes us through all these, from the headlights to the driving assist features, as well as on to the new high-performance E 63 AMG variant. Mercedes-Benz AMG chair Ola Kallenius also details the E 63 AMG further.
The bottom line: there’s a beautiful reporter giving us the lowdown on a beautiful car from Mercedes-Benz. What more can you want? So go ahead and watch the feature now.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.