Mercedes Teasing CLA For The Superbowl

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Mercedes Teasing CLA For The Superbowl  阅读原文»

Ok, so Superbowl 47 is practically here, and corporate advertisers have reserved their slots for those all-important commercials. Mercedes has found value in its Superbowl placements and it has embraced social media in a big way, using these sites to whet the public's appetite on upcoming models. Late last year, BenzInsider did a post on a shoot that the company was doing in anticipation of this year's Superbowl.

Now that the ads are wrapped and ready, Mercedes has begun teasing a few clips on YouTube to whip MB fans into a frenzy for the CLA, which seems to be the focus for Mercedes this year. The first clip, called Diner, seems to be the ad that we posted about last year. The message we get is that something is coming and it's raising temperatures and anticipation as it gets closer. No prizes for guessing what that is.

The second clip shows the CLA doing a J-turn to park at the start of the red carpet. Maybe the actor getting off the car is supposed to be a star, but then we know what the real star of the ad is.

Carlsson Develops Hillclimb SLK For Meisel Motorsport  阅读原文»

Carlsson is better known as a tuning firm that produces high-end performance and aesthetic kits for Mercedes luxury sedans. With their announcement of a racer specially developed for international hillclimbs, Carlsson is making it known that they are in the business of developing hardcore race cars too.

As the renderings show, the basis for the car will be a Mercedes SLK, hence the company moniker for it as the Carlsson SLK 340. Unlike today's Mercedes sedans that don't reflect engine sizes by their badges anymore, the SLK 340 does displace 3.4 liters from its V8. Said V8 will be developing 610 horsepower and around 317 lb-ft of torque. Mated to the engine will be a proper Hewland competition transmission that will help propel the 1,700 pound race car to insane velocities.

Body panels and parts of the structure are fabricated from carbon fiber, including the seats and rear diffuser. A KW coilover suspension will handle the corners in tandem with Avon tires on 18-inch BBS rims. Carlsson adds that all relevant safety measures are implemented, including the installation of a competition-spec rollcage.

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