Finally, Mercedes-Benz opens the curtains to one of its newest creations on the first day of the Detroit Autoshow. Among them were the new E63 AMG sedan and wagon that boast all-wheel drive features, powerful engines and amazing designs.
The Chair, Dieter Zetsche, stood there like a proud father that he is next to the new family of cars. He said that the E in the E-Class means efficiency, emotion and extra intelligence. I must say, he should add excellence into that because the audiences were definitely awestruck by the flair that the new models gave off at the event.
He hyped the crowd with the attractive looks and the digital features of the latest additions to the Mercedes-Benz brand. The concept of the much awaited CLA-Class was also revealed to the delight of the anticipating people who were in attendance.
According to the accounts of the Detroit Free Press who covered the event, the crucial enhancements in the production line of Mercedes-Benz aim to strengthen their position in the market against their rivals BMW 5-Series, Lexus GS and Audi A6.
Among the other notable traits of the E-Class are:
- 2.5-litre 4-cylinder diesel engine for fuel conservation.
- A power of 190HP and 369 lb-ft of torque.
- V6 hybrids and V8 models are offered to customers.
- Optional LED lights for the headlights and taillights.
- Distinctive outlines to slightly imitate the contours of the SLS and SL Roadster.
- Improved visuals for the driver in the form of a binocular camera attached at the rear of the rearview mirror to allow a 3D rendition of obstacles to boost its safety systems.
- A stop-start system that turns off the engine when the vehicle is in an idle state.
- Standard seven-speed AT.
- The coupe and convertibles can come with a V6 engine with 302HP or turbocharged twin-V8 engine with 402HP.
- E63 sedan and wagon gets an amazing boost equaling 577HP and 590 lb-ft of torque.
Here’s an exclusive peek at the event, thanks to Detroit Free Press:
Not only was the price range of the new CLA-class lowered to cater to younger buyers. Mercedes-Benz also revolutionized its style and design to go with the preferences of people who are young and young at heart.
This was revealed by Joachim Schmidt, sales chief of Mercedes, during an interview at the eve of the Detroit Auto Show. He added that the new class will pave way to more opportunities for the brand in the US. Schmidt also stated that their goal is to repeat the success story of the CLS in the whole new chapter of the storied track of Mercedes-Benz.
"The CLA is a Style Rebel."
This was what the Mercedes-Benz design chief, Gordon Wagener, exactly said. This explains its awesome curvature, muscular build and features that appear to be sculpted by an artist.
But the new CLA is not just all look, it is fitted with high-tech and luxurious equipments too so it can perfectly go with current technological innovations like smartphones and tablets. The engine is packed with power as well. Plus, the suspension and four-wheel drive features will definitely provide a smooth ride and enough agility to go steadily in sharp corners of the road.
The safety features are certainly not lacking in this class because the cars under this are equipped with the most advanced collision prevention, drowsiness detection and radar for obstructions along the way. The brake of this masterpiece is even set to activate automatically if the driver appears to be not in focus.
The new class is set to hit the US market by April this year. More details and the exact price are expected to be revealed this upcoming Super Bowl 2013 in New Orleans.
The dynamic Daimler CEO, Dieter Zetsche said that this is indeed a great car for customers all over the world especially for the Chinese clients as well as Europe and other parts of Asia.
No word was released about the sales target of the company so far. So keep yourself posted for more exclusive news about Mercedes-Benz by visiting BenzInsider regularly.
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