Based on a report by Forbes, one of America's top financial publications, the obvious winner in the 2013 Super Bowl is the Mercedes-Benz brand. This is because the company has its logo and name almost all over the exterior of the structure, especially if you are looking at the aerial view of the Mercedes-Benz Superdome. So, it is almost impossible to miss the name of the German automobile manufacturer when you are shooting video from the outside.
The Superdome was also continuously referenced by the media covering the event by its official name. For instance, you can hear CBS and ESPN mentioning the name of the stadium in its entire coverage of the game.
The business magazine stated that Front Row Marketing Services estimates that Mercedes-Benz will have already received around $6 million to $7 million in value prior to kickoff. This is due to the continuous mention of the Superdome's name and references made by commentators all around the arena.
Mercedes-Benz acquired the rights to brand the Louisiana Superdome for a decade. The contract started in October 2011 and it will run until 2021.
Car enthusiasts, especially Mercedes-Benz fans, were in for a treat when the Mercedes-Benz AMG Division decided to showcase nearly all of their products last week. Almost every car in the lineup of Mercedes-Benz AMG was put on display at the Willow Springs Raceway in Rosamond, California to the delight of the crowd and the media who were present.
According to various sources, the act was a show of appreciation for all Californians because about a third of all AMG sales in the U.S. were accounted from their State. Among the notable cars that were shown off were the fastest models in the AMG range like the 2013 SLS AMG GT coupe and roadster, plus the C63 AMG Black Series Coupe which was already sold out.
Some of these cars were put into track tests for exhibition purposes and the others were given street drives.
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